Why is norse projects so expensive




















What stuff were you wearing when you were growing up? Tobia: I grew up in the country as a hippie kid. That came later when I opened my first skateboard store in Paris, Street Machine. Street Machine was pretty early for mixing different things beyond just skate-stuff. Where did that idea come from? Tobia: Street Machine was a curated mix of new generation skateboard brands, mixed with iconic function-based brands like North Face , Spiewak and Carhartt , and then creative graphically oriented brands such as Fresh Jive — along with the occasional mix of vintage sneakers and other finds.

At the time it was all about American culture and the curation process. It was hard to find brands that aligned with our culture and most brands felt old or irrelevant, so we created our own mix. Sam: In England growing up in the 90s it seemed like everyone was trying to copy American stuff — whether it was wearing the clothes or listening to the music. Would you say that was similar for you lot growing up in Denmark? What were the main influences back then? Mikkel: I think America always had a big impact on growing up as a skateboarder.

Most of the brands were from there and so were the skaters I looked up to. At first it was more the Californian style that had the biggest impact, but later on the East Coast style with heavy references to hip-hop culture, workwear and outerwear was the main source of inspiration. Tobia: American culture was definitely a big thing, mainly music. Sam: Jumping forward a bit, how did Norse Projects come about? Am I right in saying it was linked to an art gallery or something? It was a cool project with five-panel hats made in the US out of the original Supreme factory.

Anton and Mikkel asked me to join them, but as we started talking, we saw the opportunity to realize a dream of mine to recreate a modern day sportswear company in the spirit of Nordic functionalism and international cool.

We then decided that we needed a name that was linked to our heritage, yet allowed us to incorporate our creative spirit and eclectic interests within skateboarding, the arts, design, innovation and other areas. Mikkel: The gallery came along as the location we found had a basement that didn't really work as a retail space, so we turned it into a gallery when opening up in Mikkel: Norse Projects launched its first wholesale line in fall After realizing that most Japanese brands were very expensive to import and most of the American brands were very bad quality, we decided to turn Norse Projects into more than just tees and caps and into a full brand.

Tobia: Californian brands were good at being cool, but the quality often sucked. It would take us a few years before we managed to really focus on the apparel as the first years were occupied with the store and the art gallery.

Finally, we realized we needed to hire an experienced designer and focus on production to get the project of the ground in earnest.

JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding. Norse Projects Clothing? Thread starter tonio Start date Sep 15, Joined Sep 17, Messages 4, Reaction score 1, Hey guys. Does anyone have any personal experience or heard any feedback regarding Norse Projects clothing? I ran a search here and online and didn't find too much information regarding this line other than on a few product shots and write ups on blog pages.

With winter around the corner, I'm not having sucess finding a mid-tier I guess you would say quality knit wear. In that search I came across Norse Projects. I especially loved the chunky shawl and cardigans as they seem really nice for the price. I'm just curious as to fit, construction, etc. Help a man searching for good knit wear out! Just checking on this for the late night crowd. Anyone other than crickets out there?

Stuff looks and seems nice, just checking one last time. Becks23 Senior Member. Joined Apr 2, Messages Reaction score 0. The brand itself is relatively new but it has developped a following as a pretty decent streetwear retailer.

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