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Shu Hung who would go on to work at Nike and then Uniqlo as global creative director starts a magazine called In with Ken Miller, which is based in the back of the store. Brian Phillips, who would go on to found Black Frame, the fashion PR firm that also represented the brand, starts an art-consulting company there.

They travel to Brazil on a buying trip, find plastic flip-flops called Havaianas in a grocery store, and fill their suitcases with them. Olivia Kim is hired as the first employee. In , she would join Nordstrom and is now VP of creative projects.

Olivia Kim : The first day they left me alone in the store, I was by myself and like a thousand people came in, so I locked the door. I was like, What if all these people just grab clothes and run out of here!

Humberto : Carol and I had a really crazy idea that the minute we ran up that millionth-dollar transaction, we were going to throw confetti at this person.

We had also been collecting this goody bag of everything we loved that we were going to hand them. It happened to be someone we knew. As soon as she paid and we rang up her credit card, we threw all this confetti over her head. It was kind of a hilarious mess. After working with only their friends, Carol and Humberto do their first brand collaboration, with Nike, for the Olympics.

They invite each designer and artist they carry to create a unique item, turning the entire store into a Nike shop called Souvenir. They bring Topshop to the U. Carol : When we approached [Topshop], the idea was completely foreign to them because they had never wholesaled their clothing before. But to us and our friends, Topshop was a crucial part of the London fashion experience. They bring Acne and Cheap Monday to the U. Carol : I first noticed Acne when we were in Berlin in We started selling the whole collection at the store, along with other Swedish brands like Cheap Monday.

They are one of the first to sell Alexander Wang, who shopped at the store while a student at Parsons. OC opens its first branch in L. Humberto : We had to have a lot of talks with the staff. Carol : We had to have a big staff meeting in New York. We had a major conversation. We were so pissed! We took it so personally. Jacky Tang is hired as manager. Jacky Tang : It was an intimidating store to walk into, so I made sure that, if it was going to be a clubhouse, we welcomed everyone into the club.

Some of those looks are really difficult to put together. That said, it increasingly becomes a place for celebrities to shop. It had never really occurred to me that there could be more than one VIP at a time. Lindsay came in first. She lived down the street, so she came in often. She is: The collection is a huge hit, and they collaborate many more times. So that was the introduction. And then I guess I saw Humberto out at clubs [like Sway]. They were my peers.

So much of fashion and streetwear tries to be so cool, but they were more about family. They keep the store open for 72 hours straight to celebrate the Olympics. Jacky : We did an in-store dance party with Hercules and Love Affair. We did astrology readings with Susan Miller. We did a double-Dutch contest and Ping-Pong tournament. It was a feat to convince staff members to start their shifts at 5 a.

We are all very aware that when we reenter the world following the Covid crisis, the New York we step into will not be the same—it will also be a little less bright. In a heartfelt Instagram post, the founders outlined the farewell party they had planned to say goodbye to their stores. Make you a drink and give you some snacks. T-Shirt mit Logo. Jeansoberteil mit Logo-Stickerei. Kapuzenpullover mit Logo. Sweatshirt mit Logo-Print.

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