Who owns deus ex machina

They've pushed into publishing — art books featuring gonzo adventure photography and Tuckwell's exquisite line drawings — experimented with gearless bikes, skateboards and, most recently, a new record label vinyl of course that will showcase talent discovered across the Deus empire.

At heart, Carby is still the school kid drawing pictures of Porsches, only the level has changed, and I've got a really bad case of 'how hard could that be, everybody's going to want one'. Tuckwell and Jennings' enthusiasms are to Deus what haute couture is to the major fashion labels: the loss leaders that sell the ready-to-wear and perfume that make the real bucks. Along the way, Deus has attained a global cachet that defies its price point Deus is not expensive and ubiquity Deus is everywhere.

That cachet only deepens offshore. Walk past a white-box boutique in Paris' hip Oberkampf district and you'll glimpse a single Deus T-shirt hung like an artwork in the window. Dare Jennings left with Deus co-founder and creative director Carby Tuckwell, partners in boyish enthusiasm. The Italians' investment may be private, but there is also a professional element at play. The new venture may be their equivalent of clubbing together to buy a horse, but Minoli, 68, thinks it's not only a winner — it may be the future of racing.

I have enough money. I took it on because I'm fascinated by the idea of being a protagonist in a change in the retailing environment. Each member of this investment club has been involved in retailing, he says. All have seen the limits of the hard-retailing concepts. Popularised in the noughties, it's a theory that the internet and social media have replaced traditional mass market consumers, passive and monolithic, with more fluid and mercurial global tribes, coalescing around common passions, tastes, rituals and experiences.

Minoli's case study for his Harvard students has always been Ducati, which he not only saved from insolvency in — slashing overheads, quadrupling production and recording annual revenue growth of 20 per cent — but returned to Grand Prix and World Superbike glory, reasserting its credentials as the world's coolest two-wheel brand. We were selling the relationship between you and your motorcycle, because the motorcycle — frankly, you might say it's more beautiful, but it also costs much more than its competitors, and the performance is pretty much the same.

What people are buying is the link between themselves and the motorcycle, something almost totemic. More recently, Minoli has been citing Deus as neo-tribalism's next chapter, a retail concept that is fuelled — rather than disrupted — by new technology. If you're any other brand, the Amazons and Zalandos are killing you, because everyone is undercutting you on price.

If you're Deus, you don't need Amazon or Zalando and you don't need to cut prices, because you are not talking to the general public. You are talking to your tribe and your tribe listens to you and the website just becomes part of the experience. But here the totem is the experience.

Whatever fits into this experience, whatever product can be attached to it, is fair game for us. Right now it's apparel and restaurants, which by the way are different in different countries: in Milano it's cocktails; in LA it's the power breakfast; in Bali it's everything. While the consortium's commitment is modest, it's enough to provide the immediate shot in the arm required.

Enough, too, to largely recoup his investment. I've had to back this to the hilt — it was 'I have to keep putting money into this to make it work', and it was working but there was a fair burn rate. So he cut his arm, and looked inside the wound, trying to make sure. But Caleb is dead; in a manner of speaking. Alex Garland the Writer and Director of Ex Machina believes that in this particular story, you can choose who the protagonist is. Caleb was supposed to be the rescuer, and he becomes the captive.

Nathan was supposed to be the God, with his AIs and his creations, and, in the end, he is the one lying dead outside the place of his creation, killed by a thing he created. By Viju Mathew. By Terry Christodoulou. By Angelica Villa. All Rights Reserved. Register or Sign in. Sign-up to the Newsletter Subscribe Shop. Download the app. Exact matches only. Search in title. Search in content. Mr Jennings said it's time to take the company to its next stage and continue its global expansion, something that will require more capital.

We've created the platform; the harsh reality is we need cash to grow from here," he said. Mr Jennings is the majority owner of the company alongside business partners Carby Tuckwell, a designer, and Barry Davies, a merchant banker who advised Jennings during the Mambo sale. Skip to navigation Skip to content Skip to footer Help using this website - Accessibility statement.

Work And Careers Management Print article. Matthew Smith. Nov 27, — Save Log in or Subscribe to save article. Janie Barrett Mr Jennings, 65, started Deus with the money he made from the sale of Mambo, the iconic s surfwear brand he co-founded in and then offloaded to Gazal Corporation 16 years later.

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